In the current era, there's a fast shift from ancient advertising to digital media and for marketers to be versed with the ins and outs of on-line marketing, they ought to understand how to utilize the digital marketing assets, tools and techniques in order that they will improve their client worth proposal, produce perceptive methods and facilitate reach their structure goals and objectives. It won’t be wise for individuals to contemplate advertising and selling because the same factor as a result of the increase in E-commerce has drastically reworked the means individuals communicate with potential and existing purchasers. Digital media has created the planet tiny low place and it doesn't matter wherever you begin your business from, you'll be able to sell your merchandise and services everywhere the planet.
Introduction to Digital marketing course structure contain following topics:
1) What is Digital marketing
Definition of Digital Marketing
Functions of Digital marketing
Types of Digital marketing
Distinction between traditional media and digital media
Understanding marketing process
How to build your online marketing plan
2) Perspective of Digital Marketing Process
Increasing Visibility – Includes understanding what is visibility, types of visibility and examples of visibility.
People engagement – Includes understanding what is engagement, what is its importance and examples.
Targeted traffic – Understanding inbound and outbound traffic.
Conversion leads – Understanding the process and how to generate leads
Performance evaluation – Understanding the types and usage of tools for evaluating website performance.