Even if you have a very good design planned out for your website but without a well written and relevant content, your website will be of little or no use for generating leads and traffic. MattCutts, the head of Google’s web spam team has said that Good & optimized Content is the key to SEO and increasing traffic to your website. He says ‘Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content, we still want to return it’. See, that’s how important content is.
Nowadays, it's terribly straightforward for folks to travel on Google, cut, copy and paste the content and publish it as if the content is their own. But, Google is aware of it all and its formula is meant in such ways in which and if Google finds out that you just have duplicate content on your web site or diary, then you're guaranteed to be penalized and your rankings can drastically drop that results in reduced visibility from search engines. Therefore, every bit of content that you just write must be distinctive and appealing to the readers that they feel a association towards your content and find influenced to shop for the merchandise or service provided by your business..
Content optimization Course structure contain following topics: